Collaborators

Kathy is currently Director of the Northern European and Global Accounts Measurement team at Facebook. She joined Facebook in 2010 and her mission has been to help clients reliably determine the impact of their advertising and strive for better industry measurement solutions for digital and mobile channels. Kathy has worked alongside top global FMCGs and Telco globally and across Europe in her current position. Before joining Facebook, London in May 2010, Kathy worked at Harris Interactive UK and stateside, she has served as a Vice President within a San Francisco based research consultancy, a government and academic research Director at Knowledge Networks and an Exit Poll specialist for the major news media in New York City.

Funded by the commercial TV companies, Thinkbox is the marketing body for commercial TV in the UK, in all its forms.  Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today’s TV.  Prior to joining Thinkbox in 2015 Matt worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. Prior to C5 he had roles at Virgin Media and Attentional.  Recent Thinkbox research studies include ‘TV Response:  New Rules, New Roles’, which looked at the changing way advertising delivers response and how different media channels work together to generate sales; ‘Payback 4: pathways to profit’, an independent econometric study commissioned from Ebiquity that found TV advertising has become more effective in recent years and creates more sales and profit than any other medium on a like-for-like basis; and ‘#TVTwitter: how advertisers can get closer to conversations’, which looked at how TV viewers are using Twitter to complement their favourite TV content.  When not at work, Matt is usually struggling to control either his two boys or his severe snap hook on the golf course. 

After 24 years in communications research in advertising and media agencies (latterly at Havas Media Group), Denise joined Newsworks in April 2015.  She has delivered several award-winning projects as part of her role overseeing the insight programme at the marketing body for national newsbrands. Denise is obsessed with consumer insight and passionate about proving that communications works. She considers herself very lucky to be able to ask why for a living. She has authored a number of books and reports on communications effectiveness for the IPA.  She is a former Chair of the Media Research Group, a member of the IPA’s Television Research Advisory Group for over 20 years, and closely involved in the set up and ongoing development of the IPA’s groundbreaking multi-media study TouchPoints.  In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.

Previous to Gain Theory, Jon was Deputy Global MD at Ohal, a WPP Marketing Effectiveness Consultancy, where he specialised in using advanced analytical techniques to solve business issues, working with retail, financial and pharma clients across EMEA and North America. Jon has also worked with National Savings and Investments as Chief Economist where he led the development of an integrated business intelligence team that brought together the skills of economics, econometrics, advanced statistical modelling and qual & quant research.

Colin Wheeler is Director of Understanding Expertise, offering freelance consultancy utilising 20 years’ experience in agency and client-side roles. He is currently a member of the International Board for AMEC, and is a member of MRS. Colin ran the WE Communications EMEA Insight & Analytics team, providing measurable insight and understanding for client communications activity for over 3 years. Previously he spent 9 years at British Airways specializing in global brand, communications and reputation research. Colin has also worked as an independent consultant with several global market research agencies.

Andrew is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications. Andrew is the Global CEO of the BCMA (Branded Content Marketing Association) which is the pre-eminent global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He has been instrumental in developing the contentmonitor evaluation system which has been widely used by the industry. He has been responsible for spearheading the development and launching BCMA chapters across the world. He also the Chief Content Officer (CCO) at Global Living Brands (GLB), offering clients global opinion monitoring & influencing, reputation enhancement, strategic marketing, branded content creation & profile management. In his role as CCO, he is heavily involved in finding, selecting and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content. He is co-author of the academic study, "Defining Branded Content For The Digital Age" and eBook series, BOBCM (Best of Branded Content Marketing) which has been successfully launched on iTunes and other digital platforms. Andrew lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many international award judging panels. He is also a member of the Brand Entertainment Cristal Academy. Andrew is married with three young children. He is mad about Watford FC and all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London.

Tony oversees CIMA's external affairs directorate, leading on global communications, public policy and advocacy programmes. This includes responsibility for building and sustaining key relationships with stakeholder groups and working with governments, employers, members and partners to promote the best interests of CIMA and the CGMA community. He is also programme director for Valuing your Talent, a research and engagement programme CIMA is conducting alongside several partners including the CIPD, CMI and UKCES. Most recently, Tony was Chief Executive at Tomorrow’s Company, a global think tank, where he worked in partnership with CIMA on a number of programmes, including the Tomorrow’s Value lecture series and joint initiatives on corporate governance and reporting. Prior to this, he served as Chief Executive of the charity Scope. He has also provided consultant services to the Lord Mayor of the city of London, leading the Restoring trust in the City and the City values forum initiatives and helping to deliver the Tomorrow’s City programme. Tony has a degree in economics from the University of Cambridge.

Starting out in journalism before crossing into PR, Rachel has helped to drive the DMA's transformation from an ordinary trade association to a vibrant, facilitatory industry community over the last eight years – widening its relevance and appeal far beyond its traditional heartland and working closely with many of the UK's biggest and most forward-thinking agencies, brands, suppliers and press to promote a true one-to-one-to-millions marketing approach.

She is responsible for leading the DMA's key industry initiatives – including the flagship annual DMA Awards, the Campaign for great British copywriting, Responsible marketing, the organisation's community website and an array of other events, workshops and research projects to help marketers put their customer first.

Rachel is passionate about attracting new talent into the marketing industry and believes in the positive contribution and central role that one-to-one marketing can deliver within a modern, creative UK economy.

Nigel is responsible for the marketing and sales side of Repucom’s global motorsport business. Whether it be Formula One, Touring Cars, World Rally Championship or Moto GP, Nigel contributes regularly on TV, in the press or at conferences to give a balanced and informative view of the state of global motorsport. He brings more than a quarter of a century of experience of the sponsorship research business to the table, having joined Repucom as part of the acquisition of IFM Sports Marketing Surveys, where he was a Director since 1986. A graduate in business management, Nigel has seen first-hand the importance of sports sponsorship in marketing and communication and the growing need to evaluate all marketing disciplines. He is Vice Chairman of the European Sponsorship Association Board. He is married with one son and two grandchildren and lives in Surrey.

Tim joined the Internet Advertising Bureau (IAB) in 2009 as Head of Research, became Director of Research and Strategy in 2010 and Chief Strategy Officer in 2014. Tim is responsible for all IAB UK research projects including measuring the size of the UK digital advertising market through the IAB / PwC Digital Adspend Study, which now also measures the size of the affiliate and lead generation industries and the percentage of the UK digital display market that is traded programmatically. Tim is also responsible for commissioning consumer insight pieces such as Real_Living which looks at how people divide their attention between different screens in the living room.

Janet is responsible for strategy, content and promotion of the IPA's external marketing programmes. She has been instrumental in developing and promoting the IPA Databank series of thought leadership publications with Peter Field and Les Binet, and has now been appointed to Executive Director Effectiveness Week and the Effectiveness Institute. As a former pioneer of the IPA President’s agenda, Janet has also developed the IPA’s content stream around intangibles and KPIs for marketing reporting. Janet's industry experience spans senior management positions at Y&R advertising, Burson-Marsteller corporate communications and Lewis Moberly brand identity. She was awarded an OBE for services to the creative industries in the 2014 New Year’s Honours list.

Starting her marketing career in the 90’s with Clarke Hooper, Carey has a long marketing background focussed on promotional marketing and has most recently joined the IPM as its first traditional marketer in the role. Having worked across major brands, sectors and markets, and even making the odd TV ad or two, her work has led to founding an agency, successfully merging and going on to work with a number of businesses preparing for sale. The IPM has long had at its heart the need to champion effective practice across the industry as we strive to grow brands through brilliant work, Carey’s central role is to promote effective work. A Member of CAP, PMDRP CAP Panel and various working groups.

Francis Ingham is Director General of the UK Public Relations Consultants Association (PRCA), and Chief Executive of the International Communications Consultancy Organisation (ICCO). Founded in 1969, the PRCA is the professional body which represents the UK PR industry. The largest PR association in Europe, the PRCA represents over 18,000 individuals working across the industry. ICCO is the voice of public relations consultancies around the world. Its membership comprises national trade associations in 32 countries across the globe: from Europe, Africa, Asia, the Americas, and Australasia. Collectively, these associations represent over 2,500 PR firms. Ingham’s background is in politics and public affairs. He is External Examiner to the American University at Richmond; Trustee of The Speakers' Corner Trust; and the Master of the City of London Company of Public Relations Practitioners. He was educated at Oxford University, where he read Politics, Philosophy and Economics. He appears in both the UK and the Global editions of PR Week’s PowerBook.

Stephan has been the CEO of the World Federation of Advertisers (WFA) since November 2003. During his tenure, WFA has doubled its corporate membership and has extended its network to 58 countries, significantly reinforcing the WFA’s presence in the world’s fastest emerging advertising markets. Prior to joining WFA, Stephan worked for L'Oréal in Paris and Brussels. He studied business economics at the Saint Gall Business School in Switzerland, after which he worked at the United Nations in New York. Stephan has German and French nationalities. He is married to Sabine and has two sons, Sebastian and Alexandre.

Stephen Maher is a Modern History graduate from Balliol College, Oxford and founder of MBA – where digital and direct interconnect. His agency career spans over 30 years – previously working at AMVBBDO and TBWA/Simon Palmer. MBA is an independent agency based in London, Miami and Brighton and has featured 3 years running in Campaign magazine as one of the ‘World’s Leading Independent Agencies’. MBA delivers ROI for Clients by applying their Brand Action approach, joined-up data, creative technology and content frameworks to the way that people buy today – digitally fuelled, non linear and dynamic ecosystem. This has helped MBA gain IPA Effectiveness Awards and other effectiveness wins including Marketing Society and E Commerce Awards – as well as accolades such as ‘Best Company One to Watch’ and IPA CPD Gold 3 years running. Clients include Accor Hotels, Avios, Cambridge University, Embraer Executive Jets, Everest, Investec Bank, Neilson Active Holidays, o2 and Sage by Heston Blumenthal. Stephen Maher is the chairman of the marketing society, an IPA Council Member, Chair of #IPASocialWorks, a Fellow of the Royal Society of Arts, features in Debrett’s ‘People of Today’ and sits on the board of BAFTA. He is also a failed rock guitarist and Chelsea season ticket holder. He lives in Wandsworth with his wife and 4 children.

Jonathan is Managing Director, Royal Mail MarketReach and a member of the Group Executive Team at Royal Mail Group. He has worked in Direct Marketing for more than 25 years. Previous roles include Managing Director of Omnicom’s Claydon Heeley, CEO of WPP’s RMG Connect and President, EMEA of Carlson Marketing where he was also a member of the global executive committee. Following Carlson Marketing’s acquisition by Aimia in 2009, Jonathan served as Chief Development Officer, EMEA of the combined company. Jonathan was elected an Honorary Fellow of the Institute of Direct Marketing in 2016.

Steve has spent the last 18 years of his career in the digital advertising industry. He’s currently the Director of Media for the UK’s Incorporated Society of British Advertisers (ISBA), leading a team delivering industry education, standards, research and championing effective responsible industry self-regulation across all media platforms. He is also a permanent member of the Joint Industry Committee for Web Standards (JICWEBS) overseeing digital trading standards for the UK including brand safety, viewability and ad fraud. Prior to the ISBA, Steve spent 5 years as Director of Data & Industry Programmes at the Internet Advertising Bureau in the UK leading a team covering Display, Search & Data, 8 years at Microsoft Advertising leading a variety of account management/client service teams and 4 years as Head of Operations at Agency.com, a leading full service digital marketing agency.

Alan Bloodworth is Gain Theory’s EMEA CEO with over 20 years’ experience in the marketing effectiveness industry, partnering with some of the world’s biggest brands across many industry sectors, principally retail, online and CPG in several markets across EMEA and North America. His client experience includes Ahold-Delhaize, Reckitt Benckiser, Kellogg’s, Danone, Diageo and PepsiCo. Through advanced analytics and a high-touch consulting approach, Alan’s experience has seen him guide clients to solve critical business questions from understanding and optimising the impact of marketing on KPIs, through to shining a light on high value customers. Previous to Gain Theory Alan was a Director at Ohal - a marketing effectiveness consultancy - where he helped clients gain competitive advantage through maximising the return on their marketing budgets, typically in excess of $100m per year.