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We have now uploaded some MUCH better quality recordings of this event. You can still watch the stream recordings here if you prefer, but we would recommend using the links below instead:

Effectiveness in Context – Les Binet and Peter Field. The doyens of effectiveness blast through the myths with evidence gathered from the IPA Databank

The Content Marketing Crisis – Marsha Lindsay of Brandworks University. Content saturation is killing content marketing. What can you do about it?

Short-termism and the Demise of the Fluent Device – Orlando Wood of System1 Group. Fascinating results of research into campaigns that feature ‘fluent devices’ – character based brand properties like the Hofmeister Bear or the 118 118 runners. Interesting, AND a walk down memory lane of some of the best advertising. Happiness is a cigar called…

Marketing 101, Getting Back to Basics – Panel Discussion (and a bit of Harvey Keitel)


 

Effectiveness in context – recording

Peter Field, Marketing Consultant and Les Binet, adam&eveDDB. This is a sneak peek of the results of their latest research which will be published in 2018.

 

Strategies that mitigate the crisis facing content marketers – recording

Marsha Lindsay, Chief Strategist, Lindsay, Stone and Briggs / Brandworks University

 

The fluent device and long-term profit gain – recording

Orlando Wood, Chief Innovation Officer, System1 Group

 

Marketing 101: Getting back to basics – recording

A preview of the IPA Thinkbox brand film on Direct Line’s 2016 IPA Effectiveness Awards

Effectiveness Week 2016

“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”

Bridget Angear, Joint Chief Strategy Officer at AMV BBDO

“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”

David Wheldon, Chief Marketing Officer, RBS

“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”

Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK

“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”

Andrew Canter, Global CEO, BCMA

“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.

Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited

“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”

Chris Combemale, Group CEO, DMA