Media industry grandee Stevie Spring CBE is to bring her agency and client-side experience, expertise and energy to the IPA Effectiveness Awards, in her role as 2020 Chairman of Judges.
The Chairman of the British Council, Spring, will join Convenor of Judges Sue Unerman and Deputy Convenor Harjot Singh in analysing the submissions into the Awards before presiding over the client judging day and rewarding the winners at a dazzling gala ceremony in October 2020. The deadline for IPA Effectiveness Awards entries is 31st March, 2020. Find an entry pack and other information on resources for entrants here.
Says Stevie Spring: “Over the course of my career, I have enjoyed working both client and agency side. While these experiences have been very varied, the core, shared understanding from both sides is that effective communication can transform businesses. It is the Holy Grail. Which is why I am delighted to be presiding over the judging of this prestigious competition – to be privy to the details of the incredible communications activities underpinning companies’ success stories.”
Entries are welcomed from communications agencies, media owners or advertisers around the world. They can involve any product category, country or size of budget. Brand activity can be anything from advertising to sponsorship or digital experiences to the development of new products or services. The IPA also encourages entries comprising more than one party and those from non-IPA members. New to the competition for 2019 is Nigel Vaz’s President’s Prize which will award the paper that demonstrates the most effective use of technology to help reimagine how a brand engages with its consumers.
“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”
Bridget Angear, Joint Chief Strategy Officer at AMV BBDO
“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”
David Wheldon, Chief Marketing Officer, RBS
“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”
Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK
“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”
Andrew Canter, Global CEO, BCMA
“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.
Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited
“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”
Chris Combemale, Group CEO, DMA