EffWeek 2019
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The Football Association’s Kelly Simmons MBE, the film critic and broadcaster Mark Kermode, and Habito’s CMO Abba Newbery are the latest big name additions to the line-up for the 2019 IPA EffWeek conference on Tuesday 15 October.

The trio will analyse culture and creativity: addressing what women’s football can teach us about culture change; dissecting what makes a great film; and unpicking new brand behaviours.

They will join a plethora of industry leaders already booked onto the main stage for the one-day conference, including adam&eveDDB’s Tom Roach and Les Binet, Publicis Sapient’s Neil Dawson; MediaCom’s Sue Unerman; MullenLowe’s Jo Arden and clients from Adidas, Unilever, Barclays, Huawei, Eve, Deliveroo, Diageo and more.

EffWeek 2019
Creativity & Effectiveness Reimagined
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Says Janet Hull OBE, IPA Director of Marketing Strategy and Executive Director of EffWeek: “This year’s line-up brings together experts from outside and inside the industry to debate brand-building in the 21st century, and the role of brand experience, big data and culture in shaping creativity and effectiveness in marketing. It promises to deliver on our mission to be the best new learning event in the calendar, with take-outs for clients and agencies to put into practice in day-to-day decision-making.”

In addition to the Conference, throughout the week agencies and brands will be hosting their own EffWeek satellite events to dissect learnings from the conference, debate its findings and unveil new R&D of their own.

You can also follow activity on Twitter: @EffWorks #EffWeek

“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”

Bridget Angear, Joint Chief Strategy Officer at AMV BBDO

“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”

David Wheldon, Chief Marketing Officer, RBS

“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”

Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK

“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”

Andrew Canter, Global CEO, BCMA

“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.

Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited

“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”

Chris Combemale, Group CEO, DMA