Sue Unerman, Chief Transformation Officer at MediaCom, will be Convenor of Judges for the 2020 IPA Effectiveness Awards with Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup, as Deputy.
The pair will oversee the Awards regarded as the most rigorous of their kind worldwide because they require entrants to prove convincingly the financial payback from communications activity.
The Awards launched with a call for entries on 15 October at the cross-industry EffWeek Conference. Download an awards entry pack and find out about other resources for awards entrants here.
Working with the IPA and the Chair of Judges, the Convenors will help encourage high-quality Awards entries and oversee separate panels of industry, technical and client judges in choosing the winners.
Says Convenor of Judges Sue Unerman, “The Awards are the ideal opportunity to demonstrate to potential clients and the wider business public the great range of ways in which today’s communications build value for brands and organisations.
“I am looking forward to seeing entries from businesses of all types and sizes that can demonstrate brilliantly effective work.”
Says Deputy Convenor of Judges Harjot Singh, “Effectiveness is the real measure of all communications. The judges will be looking for engaging stories and concrete proof of how creative, media and strategic elements are being brought together in innovative ways to meet clients’ goals.”
Entries to the Awards are open to any communications agency, media owner or advertiser worldwide, and can feature a breadth of marketing activity involving any product category, country or size of budget.
New to the 2020 Awards will be Nigel Vaz’s President’s Prize, for the ‘Best Contribution to Effectiveness through Technology’ by reimagining how a brand engages with its consumers.
“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”
Bridget Angear, Joint Chief Strategy Officer at AMV BBDO
“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”
David Wheldon, Chief Marketing Officer, RBS
“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”
Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK
“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”
Andrew Canter, Global CEO, BCMA
“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.
Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited
“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”
Chris Combemale, Group CEO, DMA