Taking marketing to the next level
EffWorks is a reservoir of learning, research and debate about marketing effectiveness. It was established in 2016 by the IPA and a host of industry partners. The ambition is to set the agenda for marketing in the digital era, to inform and inspire all stakeholders, and to create culture-change. Truly accountable and effective marketing is a key agent of business transformation and growth. Together we want to realise that potential.
EffWeek is a week of events that brings together marketers, C-Suite executives, agencies, media organisations and industry bodies. The one-day flagship conference is the culmination of twelve months of original R&D and consultation and is an essential event for anyone with a stake in effective marketing. It is supported by a week of satellite events run by EffWeeks partners.
A packed schedule
Visit our dedicated event site to fully explore the EffWeek 2017 programme. The flagship conference takes place on 10 October at CodeNode in London. As well as a programme of first class speakers, attendees will be the first to explore the results of new research from Les Binet and Peter Field and the IPA and CIMA.
EffWorks has gone global
EffWorks is a global initiative. Here's a summary of what's going on around the world this year....
DOWNLOAD Culture First: How Marketing Effectiveness Works in Practice
NEW research which looks at how marketing effectiveness is working in organisations in practice....
Sponsorship is the king of brand-building, but is it reaching its potential?
Is sponsorship fulfilling its potential?...
"October 10th brings together client, agency and effectiveness champions united by a common ambition: to set the agenda for marketing effectiveness in the digital era. The full day conference provides evidence-based peer learning that enables, marketers, insight specialists and agencies to participate in discussion and debate around the challenges and opportunities that will take marketing effectiveness to the next level."
Janet Hull O.B.E
Director of Marketing Strategy,
IPA and Executive Director
Our inaugural EffWeek took place in 2016 and featured speakers from across the marketing and business spectrum. Watch all the videos from the conference here.
Learning & Resources
Browse the collected learning and resources from our events, partners and annual R&D programme. Download, copy and paste, steal a quote to impress your boss - it's all here for you to use.