Taking marketing to the next level
EffWorks is a reservoir of learning, research and debate about marketing effectiveness. It was established in 2016 by the IPA and a host of industry partners. The ambition is to set the agenda for marketing in the digital era, to inform and inspire all stakeholders, and to create culture-change. Truly accountable and effective marketing is a key agent of business transformation and growth. Together we want to realise that potential.
DOWNLOAD Culture First: How Marketing Effectiveness Works in Practice
NEW research which looks at how marketing effectiveness is working in organisations in practice....
Watch: Media in Context – Les Binet and Peter Field at EffWeek 2017
'Media in Context' is a sneak preview of Les Binet and Peter Field's latest unpublished research....
EffWeek 2017 – Setting the Marketing Effectiveness Agenda
EffWeek and The IPA continued to set the agenda for marketing effectiveness in the digital era...
"October 10th brought together client, agency and effectiveness champions united by a common ambition: to set the agenda for marketing effectiveness in the digital era. The full day conference provided evidence-based peer learning to an audience of marketers, insight specialists and agencies. It created to discussion and debate around the challenges and opportunities that marketing effectiveness presents"
Janet Hull O.B.E
Director of Marketing Strategy,
IPA and Executive Director
Our inaugural EffWeek took place in 2016 and featured speakers from across the marketing and business spectrum. Watch all the videos from the conference here.
Learning & Resources
Browse the collected learning and resources from our events, partners and annual R&D programme. Download, copy and paste, steal a quote to impress your boss - it's all here for you to use.