Taking marketing to the next level
EffWorks is a reservoir of learning, research and debate about marketing effectiveness. It was established in 2016 by the IPA and a host of industry partners. The ambition is to set the agenda for marketing in the digital era, to inform and inspire all stakeholders, and to create culture-change. Truly accountable and effective marketing is a key agent of business transformation and growth. Together we want to realise that potential.
EffWeek 2017 – Setting the Marketing Effectiveness Agenda
EffWeek and The IPA continued to set the agenda for marketing effectiveness in the digital era...
Interview – Adam Ben-Yousef on creating marketing effectiveness culture
Get a quick overview of how global brand Diageo created a marketing effectiveness culture...
Turning Shop Direct into a brand-led organisation – EffWeek 2017
Driving business growth and profitability for both agency and brand at Shop Direct and St Luke's...
"October 10th brought together client, agency and effectiveness champions united by a common ambition: to set the agenda for marketing effectiveness in the digital era. The full day conference provided evidence-based peer learning to an audience of marketers, insight specialists and agencies. It created to discussion and debate around the challenges and opportunities that marketing effectiveness presents"
Janet Hull O.B.E
Director of Marketing Strategy,
IPA and Executive Director
Our inaugural EffWeek took place in 2016 and featured speakers from across the marketing and business spectrum. Watch all the videos from the conference here.
Learning & Resources
Browse the collected learning and resources from our events, partners and annual R&D programme. Download, copy and paste, steal a quote to impress your boss - it's all here for you to use.