Official
Sponsors

A BrainJuicer Google Kantar Royal Mail Thinkbox

Industry
Partners

AMEC BCMA CIMA CMA DMA ESA IAB UK IPA IPM ISBA Marketing Society MRS PRCA

About

EffWorks exists to promote a marketing effectiveness culture between clients and agencies. We champion the application of evidence-based thinking in marketing, and provide learning and resources for marketers, both client and agency-side.

Marketing budgets are not a god-given right. Marketers must be prepared to materially demonstrate to shareholders that marketing can deliver a clear outcome, linked to growth. Creating an effectveness culture demands a step-change, and a re-evaluation of the marketer’s skillset. EffWorks informs and inspires all stakeholders dedicated to making marketing more accountable.

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Our Ambition

“This is a culture change programme, to improve the quality of marketing decision making and reporting across the board”

Janet Hull, Director of Marketing, IPA & Executive Director of EffWorks

Latest News

@EffWorks