EffWeek 2017

Browse all the content from our flagship event

Marketing effectiveness in the digital era

Taking marketing to the next level

EffWorks is a reservoir of learning, research and debate about marketing effectiveness. It was established in 2016 by the IPA and a host of industry partners. The ambition is to set the agenda for marketing in the digital era, to inform and inspire all stakeholders, and to create culture-change. Truly accountable and effective marketing is a key agent of business transformation and growth. Together we want to realise that potential.

Discover EffWorks

Explore the collected learnings from our Annual EffWeek event, our ongoing programme of peer-reviewed R&D, and the work of our many industry partners. Topics include measurement, leadership, creativity and culture.

Discover EffWeek

EffWeek is a week of events that brings together marketers, C-Suite executives, agencies, media organisations and industry bodies. The one-day flagship conference in 2017 was the culmination of twelve months of original R&D and consultation into effective marketing.

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A packed schedule

EffWeek 2017 has now ended and we are uploading all the content to our Learning and Resources section.


"October 10th brought together client, agency and effectiveness champions united by a common ambition: to set the agenda for marketing effectiveness in the digital era. The full day conference provided evidence-based peer learning to an audience of marketers, insight specialists and agencies. It created to discussion and debate around the challenges and opportunities that marketing effectiveness presents"

Janet Hull O.B.E

Director of Marketing Strategy,
IPA and Executive Director

EffWeek 2016

Our inaugural EffWeek took place in 2016 and featured speakers from across the marketing and business spectrum. Watch all the videos from the conference here.

Learning & Resources

Browse the collected learning and resources from our events, partners and annual R&D programme. Download, copy and paste, steal a quote to impress your boss - it's all here for you to use.


EffWorks and EffWeek are a team effort. Our help us to shape a relevant and insightful debate around marketing effectiveness.

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