Taking marketing to the next level
EffWorks is a reservoir of learning, research and debate about marketing effectiveness. It was established in 2016 by the IPA and a host of industry partners. The ambition is to set the agenda for marketing in the digital era, to inform and inspire all stakeholders, and to create culture-change. Truly accountable and effective marketing is a key agent of business transformation and growth. Together we want to realise that potential.
EffWeek is a week of events that brings together marketers, C-Suite executives, agencies, media organisations and industry bodies. The one-day flagship conference is the culmination of twelve months of original R&D and consultation and is an essential event for anyone with a stake in marketing. It is supported by a week of satellite events run by EffWeeks partners.
A packed schedule
Visit our dedicated event site to fully explore the EffWeek 2017 programme. The flagship conference takes place on 10 October at CodeNode in London. As well as a programme of first class speakers, attendees will be the first to explore the results of new research from Les Binet and Peter Field and the IPA and CIMA.
Creative Genius in the New Marketing Landscape
Questions about the role of creativity threaded their way through EffWeek 2016. We’ve unpicked some...
Short-term goals are hobbling marketing finds new research ‘Media in Focus’
The potential of marketing investments has never been greater. But brands are ...
EffWeek 2017 speakers announced and tickets available
Tickets are now available for EffWeek 2017...
"October 10th brings together client, agency and effectiveness champions united by a common ambition: to set the agenda for marketing effectiveness in the digital era. The full day conference provides evidence-based peer learning that enables, marketers, insight specialists and agencies to participate in discussion and debate around the challenges and opportunities that will take marketing effectiveness to the next level."
Janet Hull O.B.E
Director of Marketing Strategy,
IPA and Executive Director
Our inaugural EffWeek took place in 2016 and featured speakers from across the marketing and business spectrum. Watch all the videos from the conference here.
Learning & Resources
We have curated the outputs from the first Effectiveness Week in 2016. We will continue to add to this reservoir of resources and learning on an ongoing basis.