Official
Sponsors

Facebook Gain Theory Google IPA Newsworks System1 Thinkbox

Industry
Partners

AMEC BCMA CIMA CMA DMA ESA IAB UK IPA IPM ISBA Marketing Society MRS PRCA

About

EffWorks exists to promote a marketing effectiveness culture between clients and agencies. We champion the application of evidence-based thinking in marketing, and provide learning and resources for marketers, both client and agency-side.

Marketing budgets are not a god-given right. Marketers must be prepared to materially demonstrate to shareholders that marketing can deliver a clear outcome, linked to growth. Creating an effectveness culture demands a step-change, and a re-evaluation of the marketer’s skillset. EffWorks informs and inspires all stakeholders dedicated to making marketing more accountable.

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Our Ambition

“This is a culture change programme, to improve the quality of marketing decision making and reporting across the board”

Janet Hull, Director of Marketing, IPA & Executive Director of EffWorks

Latest News

@EffWorks